Secretary-General of the Film and Television Advertising Committee of the China Advertising Association, concurrently serving as General Manager of China Advertising Network Beijing;
With over 20 years of extensive experience in brand strategy planning, new media operations and promotion, and big data analysis;
Served as the final judging panel member for numerous domestic and international advertising awards, including the Golden Lion Award, Tiger Roar Award, Golden Calf Award, National Advertising Competition, China Digital Marketing Practical Competition, and SHOP International Retail Marketing Grand Prize;
Worked in state-owned, private, and joint venture advertising and media companies in roles such as marketing, media, planning, and management;
We have served over a hundred renowned brand clients, including Baidu, China UnionPay, BMW, Sanyuan Milk, Shede Liquor, Luhua Peanut Oil, Shanghai Chemical Industry, Gome, Joyoung, Furongwang, and Sanjin Pharmaceutical.

RedBank Red Shore founder and deputy director of the Qingai Project; Lu Mei, visiting professor and master's supervisor at the Communication University of China; guest speaker at Peking University and Renmin University of China;
LIA, ONESHOW, Great Wall Award, 4A Creative Award Final Review Expert. A key contributor to major advertising industry awards in China, one of the 30 Creative Peaks in China, a leading figure in China's broadcasting and telecommunications industry, and an outstanding contemporary creative in China.
Winner of over 100 international awards, including the world's top three design accolades: iF Design Award, Red Dot至尊奖, IDEA Gold Award, IDA Gold Award, ADC Annual Award, Cannes Lions Gold Lion, Busan AD Stars Gold Award, Great Wall Gold Award, Yellow River Gold Award, 4A Creative Gold Award, Times Gold Award, and SHOP International Retail Marketing Grand Prize.

Founder & CEO of Shidao Cultural Media Company;
Shop! Chairman of the Film and Television Professional Committee of the International Retail Association;
Standing Committee Member of the Film and Television Advertising Committee / Academic Committee Member of the China Advertising Association, Member of the International Advertising Association;
Initial and final judges for the Effie Awards; final judges for international and domestic awards such as the Golden Lion Award and China Digital Marketing Campaign Awards;
Former Senior Producer and Director at MTV China under Viacom Group;
Won dozens of international awards including Telly, TopDigital, Effie, Golden Lion, and Golden Rooster;
Long-term service to renowned 3C enterprises such as Huawei, Honor, Xiaomi, Vivo, and Lenovo.

New Blue Label Digital Group - Creative Platform Manager;
Deeply cultivating advertising and marketing for 16 years, managing digital group AI+creative platform by 2024;
After going through international 4A and local 4A, we focus on advertising, integrated marketing, entertainment marketing, social marketing and digital marketing, and provide creative solutions for automobile, Internet e-commerce, finance, entertainment, FMCG and other industries.  
Member of the Effie Award Video Marketing Council, serving as the final judge for authoritative awards such as Busan Advertising Festival, Greater China Effie Award, Times Golden Statue Award, Shuying Award, Golden Eye Award, and Golden Mouse Award;
ONESHOW Newcomer Program, Huafu Youth Award Creative Mentor, and Judge of National College Student Advertising Art Competition;
Has won multiple top international and domestic awards, including the SABRE Awards Asia Pacific Gold Award, ONE SHOW Silver Pencil, Greater China Effie Award Gold Award, 4A Creative Award Gold Award, Dragon Seal Creative Award Bronze Award, New York Advertising Award Bronze Award, and London Chinese Creative Award.

Head of Strategic Consulting for the Growth Strategy Consulting Team of Eightfold Creative Group, specializing in brand strategy/product innovation for 30 years.
Member of the Design Committee of the China Packaging Technology Association, judge of the New York International Advertising Festival, and judge of the China Advertising Festival.
Designated design project for the 2008 Beijing Olympics, participated in the planning of the first Chinese national brand advertisement, national smart grid brand strategy, COFCO Wine Industry's five-year development strategy plan, Great Wall Wine brand development strategy, Bank of China's Olympic marketing strategy, Hisense Group's integrated brand strategy and brand communication, Qingdao Beer brand strategy, Harbin Beer brand strategy, Guangming Dairy brand strategy and product innovation development, Jiatong Tire's integrated brand communication, unified Olympic themed product innovation development consulting, Boss Electric Appliances brand strategy and product innovation planning, Panasonic China brand strategy planning, Kunshan City brand strategy, Dayi Pu'er tea brand strategy, Zhongcha brand strategy and product innovation, Shuanghui product innovation project consulting, Tianshi Group brand strategy, Laoshan mineral water brand strategy Brand strategy/business model reengineering of Netfish and Netcafe, development strategy planning and product innovation of Wufangzhai brand.