SHOP!eaco 携手POPAI Russia (Shop! 俄罗斯分会)，中俄零售之旅圆满结束，这是一次对俄罗斯零售生态系统的深度沉浸。

Our collaborative mission with POPAI Russia (Shop! Russia Chapter) has successfully concluded, marking a profound immersion into the Russian retail ecosystem.

本次活动汇聚了超过50家当地领先企业，包括品牌策划、设计、制造商及如雀巢、玛氏、百事等知名品牌。深入探讨中俄零售趋势、消费者动态、数字解决方案与ESG等核心议题，更实地探访了顶尖的零售道具制造商与地标性商场。

This event brought together over 50 leading local enterprises, spanning brand agencies, designers, manufacturers, and major brands like Nestlé, Mars, and PepsiCo. We facilitated in-depth discussions on core topics from Sino-Russian retail trends and consumer dynamics to digital solutions and ESG. Beyond the boardroom, we conducted on-site visits to top-tier retail fixture manufacturers and iconic shopping destinations.

🔔核心发现：

*  俄罗斯制造业在工艺、设备与管理上展现出与中国同等的竞争力。

*  在西方品牌撤离的背景下，中国品牌在3C、美妆、新能源汽车领域已取得进展，并在服装、IP授权等领域拥有巨大潜力。

*  俄罗斯本土设计师创意独特，众多本地品牌渴望进入中国市场，双向合作前景广阔。

🔔Key Takeaways:

*  Russian manufacturing demonstrates competitiveness parity with China in craftsmanship, machinery, and management.

*  Amid the departure of Western brands, Chinese players have gained traction in 3C, cosmetics, and NEV sectors, with untapped potential in apparel and IP licensing.

*  Russia's local designers boast unique creativity, and many homegrown brands are eager to enter the Chinese market, opening vast opportunities for bilateral collaboration.

如果您正计划开拓俄罗斯或欧亚市场，或对零售营销的创新前沿感兴趣，这次活动的详细回顾将是您的宝贵资源。

If you are considering expansion into the Russian/Eurasian market or are passionate about the future of retail marketing, our detailed event recap is an invaluable resource.